Ways to Increase Your Audience Engagement Leave a comment


Engaging your audience isn’t always the easiest feat, but with a few things, you can help to engage your audience more. You could even pay to have traffic sent to your site, but that won’t keep them coming back. Your localization strategy matters. What exactly is a localization strategy though? Contentful states that it’s simply “about taking your global marketing strategy and making it relevant to local audiences to increase engagement, conversion and loyalty.” Now the question remains, how can you get your audience to return day after day to read and engage with your content?

Audience Engagement

Smart Recommendations

You build credibility with your audience, and they will come back to you based on that. When they see you as an authority, they will return to your blog again and again. Content marketing has become a big part of this. You improve your SEO and boost your email list as a way of continuing the process. Along with giving expert recommendations on products, you may also want to make recommendations on content. Look for places where you can make another recommendation on reading this keeps your audience engaged with the content.

Put Your Ear to Social Media

You should never underestimate the value of social media and how it can tell you what the readers want to learn more about. Look for places where your audience has already begun engaging and use similar content as a way of driving further traffic. After you have identified a place with conversation on the subject, you will take it one step further and join them on the subject.

Use Livechats

Most people prefer to communicate via livechat, and you can use this to ensure that you have satisfied customers. An estimated 92 percent of customers report being happy with this method of communication. You can also engage your audience 24 hours a day with this method, and it ensures that if they have any questions, you can answer their questions. Through this type of engagement, you can give your audience the information necessary to make a purchase.

Write a Call to Action

Your localization strategy should include getting people to take action on your products. To do this, you will create a call to action in some way. Now, you don’t necessarily want to try to sell them something with every post because this can start to look spammy. However, you might say something like, “Have you had a similar experience? If so, please leave it in the comments below!” In this way, you’re actively engaging your readers, and you can do even further learning in this way.

Free Gifts and Discounts

Everyone finds things more attractive when they know that they can get a good deal on it. Offer the occasional free gifts and discounts, and you will have people come running to your online business. Important to note, if you offer free gifts, make them good because nobody wants junk. They want something of actual value, and this will increase customer engagement.

Analyze Current Engagement

Look at the current levels of engagement and analyze how well it is going. As the saying goes, you can’t improve what you can’t measure. However, when you take active measures to engage your audience, you will be on the path to engaging them. While doing your analysis, you should also look at what you can do to improve engagement.

Understand What Posts are Getting the Most Engagement

Look at the posts that get the most engagement and write the same content that will receive a similar level of engagement because this will help your business.

After you get customers to your site, you want to deliver value because this is one of the most powerful ways to drive engagement with your localization strategy.





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