As we step closer to internet dominance, businesses are adapting to new online methods of digital marketing. These methods enable up and coming small scale as well as large scale business to strengthen their internet presence and increase their brand image which in turn, will lead to them driving organic traffic to their website. With the use of new digital marketing tools, businesses can now generate better leads and target potential users by providing engaging content and converting them into loyal customers.
However, for this to be as effective as possible, companies will have to analyze their customer data and accordingly create attractive content where users will further repost, share, comment and spread the information amongst their followers. This will lead to new leads being generated often and will add value to the content put out by companies.
In order to do so, businesses need to build trust among their target audience and ensure that any concerns they have are addressed in the right way. Some of the most popular digital marketing tools that are widely used are listed below.
What are the Most Popular Digital Marketing Tools Companies Use?
Slack is a well known digital marketing tool and is recommended for all businesses looking to grow their online presence. It is an extremely popular communication service where businesses can create as many channels as required in order to increase the flow of inter-department communications as well as provide an effective communication platform for team members.
With this quintessential marketing tool, businesses can rest assured that their in-house communication will be extremely effective and the chance of any confusion will be greatly reduced. Contrary to popular belief that digital marketing tools are quite expensive, this robust communication tool is free of charge for small to medium-sized businesses. For enterprise level companies, Slack does have a pricing plan that is highly customizable, depending on the number of employees you have.
Ahrefs is a digital marketing tool that has its own database which consists of around 150 million keywords. Businesses can search for the most trending keywords online and implement them into their digital marketing methods. This Search Engine Optimization (SEO) tool allows businesses to analyze their top competitors as well as to keep tabs on their webpages. Ahrefs also provides a Content Gap tool which enables users to evaluate and analyze their content rankings.
The main thought after the feature is their backlink integration. This provides companies a way to add their website address when generating content. The content created can be posted on other websites, blogs and social media platforms. When an interested viewer selects the backlink, they will be redirected to the company’s main website. This is a sure fire way of increasing organic traffic back to your website and can drive your online presence much faster than other traditional marketing methods.
Google AdWords is also a well known digital marketing tool as any company who is looking to generate new leads through online advertising can do so easily. This online marketing method also provides companies with additional tools like Google Keyword Planner.
The Google Keyword Planner allows businesses to choose specific keywords that are gaining traction which can be used in online advertisements related to their product. Businesses can create new content based on the keywords that are currently trending and strategically include them when posting web advertisements on blogs or social media platforms. Companies that use Google Adwords have stated that this marketing method is extremely effective and does increase the number of first time viewers into loyal customers down the line.
What Should a Product Manager’s Resume Include?
When going through a product manager’s resume, the most important information to be included is the product manager’s personal information, relevant skill set, academic qualifications and prior work experience. Most product managers are passionate about business and are value driven individuals.
A product manager’s resume should highlight the effectiveness of their communication skills as they will be closely involved with many in-house departments as well as the business executives, production managers, operational managers, shareholders, product designers, etc. It is the responsibility of a product manager to ensure that all of them are on the same page.
They must also display good analytical abilities as managing the product through multiple stages within schedules can be overwhelming. They must also check to see that all other departments do not exceed the designated budget limit.
If you are a product manager who is looking for ways to make your resume stand out, make sure to include all the skills required for the product, this will include all product stages, from concept to delivery. Some of the necessary skills are as follows.
- Competitor Research and Market Conditions.
- Product Marketing and Product Development.
- Product Roadmaps.
- Troubleshooting & Debugging.
- Quality Testing.
- Product Requirements Gathering and Analysis
- Product Lifecycle Management.
- Test-Driven Development.
- Market Research and Trend Analysis.
- Technical Product Research and Development.
- Financial Modeling and Forecasting.
- Team Leadership.
- Staff Management and Customer Communications.
- Brand Building and Operational Sequence Enhancement.
- Strategic Planning and Project Management.
- Business to Business (B2B) and Business to Consumer (B2C).
Being a product manager is not considered as an easy job as the role being applied for is a highly challenging one. All product managers come from vastly different backgrounds and have various qualities and skills which are needed to be applied in order for the product to succeed.