amika Wizard Detangling Primer will not only cut down on blow dry time, but will protect against thermal damage, detangle, nourish, smooth, soften, and add shine. Key Ingredients: Sea buckthorn berry is rich in vitamin C and A, antioxidants and healthy omega fatty acids, including the essential omega-7. Avocado Oil provides nourishment and smoothing from protein, vitamin A, D, E, B6, amino acids, folic acid and minerals. Provitamin B5 promotes and restores hair’s resilience, protects against breakage, reduces split ends, smooths and strengthens. Free of MIT/MCI, formaldehydes, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, sulfates, parabens, phthalates, gluten, mineral oil, sodium chloride, petrochemicals and artificial colors. Has less than one percent synthetic fragrances. Vegetarian-friendly and cruelty-free. Safe for color-treated, Brazilian-treated and keratin-treated hair.
amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection we believe in a totally individual version of beauty.