La Reina — Part 2 for April 2020 Leave a comment


Release Date + About the Launch

Celebrating 25 years of Selena’s enduring legacy. A rose-embellished collection honours the iconic Queen of Tejano Music’s life. Embrace the statement lips Selena loved with a compilation of lip products, along with rich colours for eyes and face – all specially designed in packaging inspired by Selena’s legendary blinged-out bustier.

Pre-order now online; 4/21 official launch

Products in the Launch

Lipstick, $20.00 (Limited Edition)

  • La Reina Brown
  • Inolvidable Pinky peach with pearl
  • Selena Vive Light pinky nude
  • Queen of Cumbia Metallic true red

Lipglass, $18.50 (Limited Edition)

  • Bidi Bidi Bom Bom Bubblegum pink with silver pearl
  • Hey Dad Pizza Golden brown with multicoloured pearl
  • The Washing Machine White with pink pearl

Retro Matte Liquid Lipcolour, $23.00 (Limited Edition)

  • Big Bertha Dirty rose
  • Siempre Selena
  • Dame un Beso

Me Siento… Muy Excited Eyeshadow Palette, $35.00 (Limited Edition)

This well-edited palette features a colour wave of rich gold, brown and red hues that offer countless shade combinations. It provides an array of textures – from Matte, to Frost, to Dazzleshadow – for creating a variety of looks for both day and night. The saturated, soft and smooth hues are all packaged in one palette for easy portability. Special packaging features an exclusive iridescent rhinestone design, inspired by Selena’s legendary blinged-out bustier.

  • Te Amo Deep peachy brown with slight shimmer (Matte)
  • Captive Heart Bright warm pink with pearl (Frost)
  • Me Siento… Muy Excited Bronze with pink pearl (Dazzleshadow)
  • Como Te Entraño
  • Live in Concert Soft muted pink (Matte)
  • 25 Deep blackened plum (Matte)
  • It’s a Texas Thing Mauve with multicolor pearls (Dazzleshadow)
  • Los Dinos Yellow nude (Matte)

Extra Dimension Skinfinish, $36.00 (Limited Edition)

  • La Leyenda Rich gold on pearl

Lip Pencil, $19.00 (Limited Edition)

  • Selenaville Scarlet red
  • Entre a Mi Mundo Brownish nude



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