If you are a current business owner or manager, you do not need anyone telling you just how competitive the market is. The market is now more competitive than it has ever been before. And, a lot of this is in part thanks to SEO. With SEO and other online marketing tools, much smaller businesses with limited market budgets can now compete with bigger companies that have unlimited resources at their disposal. That being said, SEO is always changing thanks to the ever-evolving algorithms of Google and other search engines. Well, the world of SEO may be about to get another major shakeup in the form of voice searching.
Voice searching isn’t entirely new and it really isn’t tailor-made for SEO just yet, but that doesn’t mean that it isn’t here to stay. In fact, more and more people are already taking advantage of such services. Does this mean that your business should factor this into their marketing campaign?
The Impact On SEO
There is no denying that more and more people are taking advantage of voice searching services. There is also no getting around the fact that a lot of search engines are putting more emphasis on this technology as well. So, what exactly does this mean for SEO? It means that it is going to impact it. Right now, when someone searches for something using a search engine, they will get a ranking of websites related to their search. Some of these might be paid for ads, but a website with killer SEO will be right up there at the top. For users that take advantage of voice searches, they get an entirely different response. The voice assistant will either provide them with a short answer, usually for a new source, or it will give them a very clear answer to their question. There won’t be a long list of sites to choose from.
However, this doesn’t mean that SEO is going to have a part to play. In fact, the mere fact that the voice assistant provides you with only one answer makes killer optimization all that much more important. You want the voice assistant to provide the answer from your site. The best and most effective way to do just this will be by making sure that all your content is conversational and natural.
Understanding Why Voice Search Optimization Is Important
If things continue on the path that they are on right now it won’t be long before voice search SEO becomes essential. If your brand doesn’t learn to optimize right now, you could get left behind by the ones that do. So, why is voice search technology growing so rapidly?
Increased Speed – The obvious fact of the matter is that there is no other search platform that is as fast as speaking. All you have to do is ask the question that you are seeking the answer to out loud and the assistant will provide you with a source. It is like executing a command and having it done right then and there. You don’t have to spend minutes forming out your question and then more minutes searching through several websites to find the answer.
Enhanced Productivity – Speaking is just easier and much simpler than typing or even using a touchscreen. It doesn’t matter if you are trying to find a pair of shoes or you are looking for a work-related answer when you switch your search platform to voice, you are going to enhance your overall productivity.
More Potential Candidates – Not everyone can type. This might sound like a funny thing to say in today’s world, but not everyone can type. Some people have disabilities that make typing much more of a strenuous task. Just think of the potential customers and clients that you could be missing out on. This won’t be the case when you optimize your business for voice-related searches.